The user problem
I struggle to make effective design decisions, impacting design and engineering time to delivery.
The business problem
I lack trust in an inconsistent brand and I have hesitancy to make a commitment.
Common questions
"Is this the latest?"
- Designers
"Another grey? What’s the hex code?"
- Engineers
Goal
Decrease time to production. Simplify decision making.
Build trust.
Solution
Creation of a systems approach to developing the product, aligning Figma and code component libraries, simplifying the design and engineering efforts.
My Role
UI Design
Design systems
Interaction design
Results
7%
Increase in conversions
